FPS Industries Global announced they have an MSRP of $499 for a “Carbon Fiber Rimfire Hunter Can”. I believe it is the VSSE model in the video above, though, at the end he states the MSRP will be $399. The “Varmint Slayer Suppressor Enhanced baffle” (VSSE) is intended for bolt-action varmint hunters.
I’ll be honest, it would be hard to sway me from the ideology behind the half-pipe baffle sleeve of the SilencerCo Sparrow. Any rimfire can coming close in price to it is not something I would buy. Regardless, it looks like a decent rimfire can. I’ll be watching reports on longevity in the coming year.
Good luck to them and I hope they join the American Silencer Association.